New digital platform for Swiss Winemakers

The new platform promotes the direct exchange between wine lovers and wineries. More than 100 Swiss wineries are represented on The offer includes a selection of more than 1000 different wines. The goal of this innovative, digital marketplace is to look behind the products: The focus is on people, their passions and the wineries.

Wine lovers know this: To get to know a winery and to meet the people behind it, the winemakers, it is not uncommon to travel hundreds of kilometers. The new, four-language digital marketplace promotes this encounter from the comfort of your own home. At the click of a mouse, the user can access the winemakers, their stories and products. Comparisons can be made easily and a look behind the scenes of wine production can be taken over the shoulders of hundreds of experts.

The platform, which is growing almost daily, currently includes around 100 wineries from all Swiss regions, and in the final stage there will be over 180. Wine lovers already have the opportunity to choose their favorite from well over 1000 different wines and order them directly. Unlike traditional wine platforms, facilitates the encounter between customer and winemaker. Each order is put together accordingly at the respective winery and shipped to the customer - efficiently, without middlemen and additional margins.

Behind the new platform are years of wine knowledge and innovative, digital know-how. The new online wine boutique is unique in this form because for the first-time direct sales are being promoted, while at the same time the range of products on offer is curated and emotionalized by many Swiss winemakers. Innovation was also the key to the technical solution: "It was important to us to build a secure, robust platform from day one, which offers efficient and secure processing with the highest possible level of user comfort thanks to end-to-end process automation. ", says co-founder Elian Kool.

It is also economically remarkable that, for the first time, over 100 Swiss winemakers from all regions are joining forces here to distribute their wines. Instead of setting up costly and often difficult to finance local marketing models, the winemakers benefit jointly from the central services of without giving up their identity. In this way, they help their regular customers to discover new wineries and unknown top­ wines. At the same time, the individual winemakers benefit from the comprehensive and efficient possibilities of digital customer care.

Further information

Felix Wenger, ‭+41 43 883 00 38‬, [email protected]

  • Attractive direct sales prices

    We deliver directly from the winery and guarantee fair conditions for our customers and producers. Buyer protection and security with trustmark.

  • Fast Shipping

    Order on weekdays until 1 pm, and your order will be delivered within 2 working days. Our Tasting Sets will be delivered on the next working day.

  • Transparent shipping costs

    Free delivery for orders of CHF 150 or more per winery.