Swiss wine goes online in Germany

Since September 13th, German customers are able to order Swiss wines online from Germany. offers a selection of more than 1,500 Swiss wines from over 100 different producers, that can now be conveniently delivered to German homes directly from the winery.

Wine export has always been a challenge for Swiss wines. Swiss Wine Promotion (SWP) has been working for several years with different local importers on the German market, who have always supported and promoted the Swiss wine offer in Germany. Thanks to the online platform, there is now a new export channel -completely digital- available. This innovative online platform offers the largest selection of Swiss wines in the German market, with over 100 winegrowers and more than 1,500 available wines from all six Swiss winegrowing regions.

The advantage of this online platform is that it allows the users to order small quantities, that are delivered directly to consumers’ home from the winery, displaying a final price that comprises the cost of the wine, shipping and all taxes – avoiding any surprises with additional billing after receiving the goods. Specially certified, environmentally friendly packaging has been designed for shipping, so that the wines arrive in Germany without any damage.

Swiss Wine Promotion is pleased to be working with to further facilitate the sale of Swiss wines in the largest market outside our borders, which accounted for 37% of exports in 2020, by offering an easy-to-use online sales system to improve the customer experience and increase the visibility and awareness of Swiss wine in the German market. In the coming months, aims to expand its offer to other EU countries and UK. Developing and promoting exports is part of Swiss Wine Promotion's strategy, which is why SWP is delighted to collaborate with this new international partner.

For further information please contact:

  • Nicolas Joss, Managing Director Swiss Wine Promotion, +41 31 398 52 20 (Switzerland), [email protected]
  • JasminSchmid, Swiss Wine Promotion,+41313985220 (Switzerland), [email protected]
  • Felix Wenger, Winemaker World SA, +41 79 755 77 41 (Switzerland), +49 89 26200468 (Germany) [email protected]

Swiss Wine Promotion ( has the task of strengthening the image of Swiss wine at home and abroad. SWP's activities are intended to position Swiss wine as a high-quality product and to promote added value throughout the wine sector. SWP is commissioned by the Swiss Vine and Wine Association (BSRW) to develop and implement strategies for marketing, communication, media relations and image building. is a Winemaker World SA offer. The company, with headquarters in Kilchberg ZH (Switzerland) and Grünewald (Germany), supports winemakers in selling their high-quality products directly in Switzerland and Europe. For this purpose, it provides professional marketing as well as high end editorial and logistic services.

  • Attractive direct sales prices

    We deliver directly from the winery and guarantee fair conditions for our customers and producers. Buyer protection and security with trustmark.

  • Fast Shipping

    Order on weekdays until 1 pm, and your order will be delivered within 2 working days. Our Tasting Sets will be delivered on the next working day.

  • Transparent shipping costs

    Free delivery for orders of CHF 150 or more per winery.